"People always whinge about the price and the quality of cocaine in Australia as they put half a Jetstar flight to Japan up their nose. Such complaints are a consequence of distance and market size: there simply aren't enough advertising executives in our cities to convince a ring of ass-kicking, goldtooth-grinning, machine-gun-slinging South Americans that a proper drug cartel export to Australia is worth their while."
- Chris Barton at Two Thousand letting down the usually witty and enviable style of the Two Thousand team with this cliched copy.
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Sunday, April 18, 2010
Tuesday, April 13, 2010
Digital Citizens “Social media for social good”
Things I wrote down from the Digital Citizens “Social media for social good” event in Sydney, 13 April, 2009.
Disclaimer – these are my rough notes, and there was wine.
“The average blog is read by six people,” “the future will be angry with us for demonetization,” and foursquare has some secondary uses which could be interesting i.e. urban planning and health scares– Kim McKay [@redshoes on twitter] (who heard these at South by Southwest this year).
Alan Jones [@bigyahu] (who mediated) made the point that “people are the media” which is in line with what I’ve been reading by Jim Macnamara [@jimmacnamara] who says we are living “in the media” in his book “The 21st Century Media (R)evolution.”
Karalee Evans [@Karalee_] from Headspace had some interesting things to say about:
• reaching the youth demographic who don’t read papers or watch TV. She talked about the need for a strategy around social media, and also about the importance of getting the whole organization on board from Board and CEO level to clinicians etc.
• They only have 300 followers on twitter, and are more interested in the quality engagement in this forum than numbers
• Facebook acts as a solid referral page to their website, which acts as their main call to action.
• “Social media is a long term investment”
Disclaimer – these are my rough notes, and there was wine.
“The average blog is read by six people,” “the future will be angry with us for demonetization,” and foursquare has some secondary uses which could be interesting i.e. urban planning and health scares– Kim McKay [@redshoes on twitter] (who heard these at South by Southwest this year).
Alan Jones [@bigyahu] (who mediated) made the point that “people are the media” which is in line with what I’ve been reading by Jim Macnamara [@jimmacnamara] who says we are living “in the media” in his book “The 21st Century Media (R)evolution.”
Karalee Evans [@Karalee_] from Headspace had some interesting things to say about:
• reaching the youth demographic who don’t read papers or watch TV. She talked about the need for a strategy around social media, and also about the importance of getting the whole organization on board from Board and CEO level to clinicians etc.
• They only have 300 followers on twitter, and are more interested in the quality engagement in this forum than numbers
• Facebook acts as a solid referral page to their website, which acts as their main call to action.
• “Social media is a long term investment”
Monday, April 12, 2010
Thursday, April 8, 2010
Tuesday, March 30, 2010
"I acknowledge that the use of terms like ‘mandatory detention’ may be by and large unavoidable until changes in government policy. But although politicians clearly play an integral part in creating and maintaining biased language around refugee issues, it is by and large journalists who normalise these terms into everyday use, far beyond quoting government policy."
- Maxine Clarke at Overland
"The Web could have been an interactive medium from day one – the technology hadn’t changed one bit – but it took time for people to map out the evolving relationship between user and experience. The Web, we realized, is not a page to read, but rather, a space for exploration, connection and sharing."
-Mark Pesce, The Human Network
Sunday, March 28, 2010
Sunday, January 17, 2010
"There is a pathos in television dialogue: the rapid exchange of monologues that fail to find the issue, like ships passing in the night: the reiterated preface, 'I think that...,' as if it mattered who held which opinion rather than which opinion is worth holding..."
-Stringfellow Barr quoted in 'Socrates in America', The Economist p.82
Thursday, October 8, 2009
Information wants to be free
I agree with Malcolm Gladwell that information doesn’t want to be anything. It just is. We want it to be things: free, interesting, exclusive, real-time, nostalgic, informative, historical, interpretable, entertaining, useful etc.
I also agree with Seth Godin that:
“People will pay for content if it is so unique they can't get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people. We'll always be willing to pay for souvenirs of news, as well, things to go on a shelf or badges of honor to share.”
At the heart of the matter is the panic traditional media outlets are having over their content becoming available in ways they do not control, much the way the audio-visual industry has been dealing with since the introduction of recording technologies from way back when (Sousa’s argument used by Lawrence Lessig in Remix is an early example of this panic in action).
I think that the creators (and sellers) of information are foolish to try and stop the availability of their information for free. The future lies in their ability to adapt their business models to package their information in ways people are willing to pay for.
Friday, October 2, 2009
Speaking of social capital, I've been reading The Rumpus a lot lately, and am thus aware of its money woes. This makes me sad. I like The Rumpus. It's funny and subversive and different and hosts a bunch of good writers. Something this good should have no problem making money.
So it was with interest I read Amanda Palmer's (of Dresden Dolls fame) blog post on Why I am not afraid to take your money:
So it was with interest I read Amanda Palmer's (of Dresden Dolls fame) blog post on Why I am not afraid to take your money:
i would hate to see my fans turn on me once i actually have money in the bank with a “well, i would support you if you were starving, but now that you’re eating, no way.”That pretty much sums up how I feel about the whole issue really. If you like it, pay for it.
fuck that.
accept a new system.
feel ok about giving your money directly to paul mccartney. he may be rich, but he still rocks. show you care.
feel ok about giving it to fucking lady gaga if you’ve been guiltily downloading her dance tracks for free.
rejoice in the fact that you are directly responsible for several threads in her new spandex spacesuit.
it shouldn’t matter.
it’s about empowerment and it’s about SIMPLICITY: fan loves art, artist needs money, fan gives artist money, artist says thank you.
Tuesday, September 29, 2009
blogging your way to the top?
"far from leveling the playing field, blogs have simply built up challenging new pathways to success, ones that with their familiar requirements—impress the right gatekeepers, court a mentor, work one’s way up from the inside—mirror the old-media ways."
Benjamin Carlson, The rise of the Professional Blogger in The Atlantic
"as far as PR goes, it’s poor. I’ve been chasing this for two hours and am yet to speak to any sort of adult at Kraft who’s allowed to say anything about Vegemite, whose reputation is bleeding away by the hour.
But if there is a corporate message, they’re not going to get it out through Mumbrella.
Instead, I’ll just go back to writing mean things about them on Twitter instead. #vegemite fail…"
Tim Burrowes, Vegemite iSnack 2.0 PR response turning a debacle into a disaster, in Mumbrella
Image Photobucket
Monday, September 28, 2009
Ethics alert: Responsible browsing?
"If you want an ad to get a lot of clicks, tailor it for the young, male, dirty futon crowd. Throw in a sweepstakes while you're at it.."
Michael Agger, Responsible Browsing, in Slate
Wednesday, September 16, 2009
"The public sphere today tolerates a level of anti-Muslim bigotry comparable to that directed against Jews in English-speaking countries during the 1930s."Jeff Sparrow, The New Fascism Hates Muslims in New Matilda
I agree, and this general tolerance is worrying. By creating a public sphere that accepts such dangerous bigotry, we legitimise "anti" sentiment that, while maybe not leading to a repeat of the Holocaust, makes it okay to push people from one religion (or race) to the peripheries. Jobs, media space, housing, schools etc are all forums where it becomes de riguer to exclude.
Where this exclusion will lead us is just as worrying as the fact that it is sanctioned in the first place.
Surely we can do better.
Monday, September 14, 2009
My article in Tresspass Mag: Did I say something wrong?
Did I Say Something Wrong?
In the past seven days two media personalities have been left eating some humble pie. First to put their foot in it was serial-offender Kyle Sandilands taking a cheap shot at Magda Szubanski, suggesting a concentration camp would take care of her weight loss issues. The second slip up was by someone a little less obvious. When Mia Freedman posted a “seven word tweet” to the twitterverse last week urging people to watch a “funny” Youtube clip of a dog with narcolepsy, the last thing she expected was to be reading her name in the big bold letters of a headline in The Australian newspaper.
To be fair, the two incidences do differ - Kyle makes his money waving the flag of controversy, whereas Mia prides herself on her sensitivity and acts as a positive voice in the media on women’s bodies, motherhood, and other family-friendly issues. Kyle’s comment was meant to be inflammatory, Mia’s tweet most certainly was not.
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