Ethics alert: Responsible browsing?

"If you want an ad to get a lot of clicks, tailor it for the young, male, dirty futon crowd. Throw in a sweepstakes while you're at it.."

"...the best general to-click-or-not-to-click advice I found was from Internet marketer Seth Godin: "Ads are the new on-line tip jar." His method is simple: "If you like what you're reading, click an ad to say thanks." Godin was instantly taken to task by other Internet marketing-types for promoting irresponsible behavior: People will click on ads they don't care about and then advertisers who were flooded with false customers won't advertise anymore on the site in question! Maybe." 

Michael Agger, Responsible Browsing, in Slate