"as far as PR goes, it’s poor. I’ve been chasing this for two hours and am yet to speak to any sort of adult at Kraft who’s allowed to say anything about Vegemite, whose reputation is bleeding away by the hour.

But if there is a corporate message, they’re not going to get it out through Mumbrella.

Instead, I’ll just go back to writing mean things about them on Twitter instead. #vegemite fail…"

Tim Burrowes, Vegemite iSnack 2.0 PR response turning a debacle into a disaster, in Mumbrella
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